12 Feb 2014

Awareness About Welfare Schemes

The Central Government
The Central Government has launched a multi media campaign for intensive awareness generation about schemes and programmes for welfare of minorities. 

On schemes and programmes of the Ministry, advertisements are regularly published in National and State Dailies all over India including North East in Hindi, English, Urdu and Vernacular languages. 

Radio jingles, Audio Spots and Video Spots on all schemes of the Ministry are broadcast and telecast on All India Radio network, Private FM Channels, Doordarshan Network and Private Television Channels. 

Besides Print and Electronic Media , the Ministry also uses Digital Cinema, Exhibition vans, LCD screens at public places, Hoardings etc. to reach the target population. During 2013-14, Digital Cinema in 2046 theatres across India including 73 theatres in North East (through NFDC) has been used for publicity. 

The Ministry participated in India International Trade Fair held from 14th -27th November, 2013 at Pragati Maidan, New Delhi.

 The Ministry is also a regular participant in Surajkund International Craft Fair held at Surajkund, Haryana, where among other promotional activities, it also publicize its schemes and programmes. To reach the masses, Regional conferences of NGOs have been organized. 

In August 2013, Ministry has launched a dedicated Toll Free Helpline “Khidmat” – 1XXX-XX-2001, to assist the minorities and provide information on schemes of the Ministry.

 The Ministry has also launched a quarterly Tri-lingual (Hindi, English and Urdu) Magazine “Minority Today” on 29th January, 2014, to develop a dialogue with the target communities. 

This was stated by Shri Ninong Ering, the Minister of State in the Ministry of Minority Affairs in response to a written question in Lok Sabha today. 

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